You can grow your yoga business by focusing on digital marketing. Expanding your online marketing strategies can make a difference in the success of your business. Today’s digital world is more connected than ever, and there are plenty of avenues to boost revenue through mobile apps and social media.
There is no need to be an experienced marketer to take your company to the next level. Learn how to leverage your resources and use them to benefit your business.
Here are seven effective ways to grow your business without straining your budget on advertising.
1. Create a relevant website:
Many business owners see the benefit of spending time and money on developing a responsive website. The benefits are significant, and many potential students or customers will access your site from mobile devices. A website developed for a mobile device will have a more streamlined design and code than one designed for computers. This means that it will be up to date with current technology.
The best platform for web design is WordPress. Although it can be overwhelming, WordPress keeps everyone in the loop with blog development tools and tons of plugins.
WordPress is the most popular content management system (CMS) platform. It has a user-friendly design with a host of options, including easy implementation and responsive website options.
2. Local business listings on the web:
You must appear on local search listings of popular organizations to better compete with your competitors. It is also essential to be listed in various directories like
YogaOnlineDirectory.com for the best results in finding relevant customers. The following are some ways to get listed: Ask your local Google, Yahoo!, and Bing! Search engine representatives if they offer a service to list organizations online. Use services such as Gigablast, Writingstake, or Clusty.com to find out what directories you need to be listed in and how.
3. Promoting yourself on social media platforms:
Social media platforms for your yoga business allow you to connect with the right people and build stronger relationships. This will help with future collaborations and client acquisition. Engaging with your readers is a must to grow a following. It would help if you shared small moments on social media platforms like Facebook, Instagram, Twitter, Linkedin, etc. Posting your latest poses and classes on your social media feeds will help grow your audience. This also shows you are consistent with your content, which is essential for a successful yoga business. When posting photos and videos of yoga, try to use informative and inspiring captions.
4. Video content creation and sharing:
Filming and uploading yoga videos is a great way to share your skills. Though it can be challenging to decide which places are good for you to upload your video, you must use the right platforms. We recommend YouTube as one such option because they provide the space and security needed, among other benefits like persistent or permanent hosting of your videos.
Just remember that you need to have a YouTube account to be able to upload your video, so if you do not already have one, be sure that you sign up there. Uploading any random video will not help you; instead, you need to use any online video editor tool to nicely editor your content. Video editing has become a niche skill nowadays in the content industry.
5. Email marketing:
Email marketing can be a great way to reach your audience, no matter when they are checking their inbox. Creating a sense of urgency with personal messages or timely promotions can help keep your audience engaged and coming back for more. Plus, it’s easy to build relationships with subscribers of your email program.
Include a link to your website in your email signature
Include a link to your website in your email signature so that your recipients can easily find your yoga business online. Make sure the link is mobile-friendly so that people can view your website even if they are checking their email on their phones.
Add a CTA to your emails
Make sure to include a call-to-action (CTA) in your emails so that your recipients know what you want them to do next. If you’re promoting a new yoga class, add a CTA that says “Sign up now!” or “Learn more.” Including a CTA will help increase conversions and keep people engaged with your business.
Send timely emails
When you have news or updates to share with your audience, make sure to send timely emails so that people don’t miss out. If you’re offering a special promotion, send an email a few days in advance to give people time to act. If you’re launching a new yoga class, send an email on the day of the launch so that people can sign up right away.
Email marketing can be a great way to reach your audience and promote your yoga business. By including a link to your website in your email signature and adding a CTA to your emails, you can increase conversions and keep people engaged with your business.
6. Share what you know and understand:
One of the best ways to build your business is by adding valuable content about yoga poses to blogs, websites, and publications. This will also improve your visibility in search engines.
If you’re interested in getting your idea published on a website, try looking at their advertisement. They’re usually relatively easy to find and shouldn’t have any problem finding you. Either that or check out Help A Reporter for a less formal way of finding people to write for you. Look for listings in your local newspaper or on your local radio station.
7. Automation of digital marketing:
Marketing Automation strategies help drive better results by automating digital events. They give you greater control over your marketing activities to do what’s most important, which is driving awareness and leads. Marketing Automation is a set of tools and software solutions for marketing that automate digital tasks. It has been around for a while, but it’s gaining popularity as more marketers become aware of using these tools. Marketing automation is used in various forms, including email automation, social media marketing, and website marketing.
Yoga classes are a great way to grow your business, but they can’t be the only thing you offer. Sometimes it comes down to building on other strengths.
Stephanie Ferland is an ex-gym trainer whose goal is to help people to achieve their desired fit body by doing effective exercises. She is also the founder of FitGirl Nation and a corporate wellness expert who’s crafted some of the world’s most popular workouts. With just nine and a half years of experience as a professional fitness trainer, Stephanie is often called a “Fit Celebrity.” Meet Stephanie and find out the 3 reasons why she never misses a workout!